They have known for a long time that links impact websites’ search rankings and Google has for a very long time emphasized the importance of quality content. What is RankBrain all about, however? Unlike content and links, Rank Brain is influenced by behavior metrics that indicate that users actually find a site to be useful. These behavior metrics, more than anything else, are influenced by the usability of your website — in other words, user experience (UX).
If you’ve been focusing on content and links at the expense of user experience, you won’t be able to maximize the performance of your website in the search engines. Check For Digital Marketing Services in Vivid Digital
The following five UX tips will give you an SEO advantage.
1. Check the Bounce Rate
People abandon websites for many reasons. Common reasons include the keywords you’re ranking for may not relate to your site’s content, your website may be slow to load, or site visitors may experience errors when they land on your site.
To improve the user experience, comply with 508 accessibility, and lower your site’s bounce rate, follow these best practices:Create multiple landing pages for organic traffic to land on that target different keywords for different types of visitorsWrite high quality content with relevant keywords built into the content and add image alt tags Craft a relevant meta description that draws people to your website when your site turns up in search results Focus on content organization, use of whitespace, large fonts, bullet lists, and good color contrast Increase site speed Use a responsive theme and make sure your site is mobile friendly
Remember, bounce rate is only one of many metrics used to help you determine your site’s user experience. Keep an eye on the data, but take into consideration all following UX strategies for boosting your site’s SEO.
2. Optimize your website speed
Just how important is the speed of your website? Research shows that a single second delay in site load time can reduce your conversions by 7 percent, and that 40 percent of people will abandon a website that takes more than three seconds to load. In other words, people don’t like slow websites. And that explains why Google keeps strengthening page speed as a ranking factor.
While Google has long been using site speed as a factor to rank desktop sites, it recently began to use site speed as a ranking factor for mobile sites in July 2018.
3. Use Proper Headings
Headings are the roadmap guiding your site visitors through your content. They’re also the way search engine crawlers understand the purpose of your website.
In fact, proper heading use makes it easier for both site visitors and search engines to see what your content is about. They create a logical hierarchy, organize thoughts, and make scanning written text a cinch.Only use one h1 tag on each webpage on your site, like the Center for Parent Information & Resources does for their blog content:This way people can understand the primary focus of your page and crawlers can index your site under the right categories in search results. For SEO Company in Hyderabad visit here
In addition, keep your h1 tag near the top of your webpage and make sure to include keywords in it, preferably at the beginning of the page’s title. You should only use one H1 header per page, per good design and accessibility practices. Other headers, such as h2-h6, should be used to organize the rest of your webpage so site visitors can easily scan content and understand what each section is about. They should go in chronological order so site readers and assistive technology device can accurately portray your website to all users. You can use as many headers as is necessary, so long as you are not only using them for stylistic reasons.For example, Rowell Family Empowerment makes use of h2 headers to separate ideas in their blog content:
4. Optimize your site architecture
Another UX tip that will give your site an edge in the search engines is to optimize your site architecture in a way that is easy to use and search engine friendly. For example, take a look at the following screenshot from the website of Lookers:
In particular, pay attention to the navigation bar and you will notice a few things:The navigation links are clear and descriptive enough to make people know what they will get without much thought.People are presented with links to all the key pages — so they don’t have to waste time looking for what they want. One of the hallmarks of good site architecture is that it enables people to get to where they want with fewer clicks.
The format and presentation of the navigation links is consistent — both the link structure and the description.Not only will a good site structure make your site more accessible to readers, while at the same time making it easy for the search engines to crawl yourwebsite, but you are also likely to be rewarded by sitelinks. Here’s what a Google search for Lookers turned up:
5. Site Speed
The speed and performance of your website has long been a ranking factor. And as of July this year, the speed of your mobile site has become a ranking factor as well.
But more importantly, your webpage’s loading speed affects the overall UX of your website.To test the existing speed of your desktop and mobile websites, check out the free Google PageSpeed Insights tool:With this tool, Google will tell you how fast your mobile and desktop sites are, and even give you suggestions for optimizing your site:
Minimize HTTP requests Minify CSS, JS, and CSS files Compress images to reduce file sizes Upgrade hosting Use a caching solution Enable a CDN Use lazy load for images Reduce plugin use to decrease server strain Reduce redirects By increasing the loading speed of your website, you’ll not only impress site visitors, but search engine crawlers indexing your site