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Month: October 2018

5 UX Strategies For Better SEO

5 UX Strategies For Better SEO

They have known for a long time that links impact websites’ search rankings and Google has for a very long time emphasized the importance of quality content. What is RankBrain all about, however? Unlike content and links, Rank Brain is influenced by behavior metrics that indicate that users actually find a site to be useful. These behavior metrics, more than anything else, are influenced by the usability of your website — in other words, user experience (UX). If you’ve been…

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How to Build Your Red Tape Toolkit

How to Build Your Red Tape Toolkit

Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations.   Common roadblocks to implementing SEO recommendations   If so, you’re…

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